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Communities & Live Discussions

Quickly engage with the people who matter most to your brand. Dig deeper and uncover emotions and motivations that drive consumer behavior.

Enterprise Communities

Develop enterprise communities that are full-featured and highly-engaging—no matter your target market. Toluna Communities give you the long-term engagement you need within a trusted, branded environment. Build brand advocacy, develop engaging discussion forums, and experience richer, more actionable insights all stored in one place.

Ideal for all types of research needs. Access qualitative and quantitative insights in a single platform.

Live Discussions

Start a conversation, gather feedback on potential products, or get thoughts for new marketing campaigns. Set up a branded Live Discussion in a matter of minutes and engage with your target audience.

With the world’s largest social voting community—you can choose to reach consumers broadly, or focus on micro-segments. You’re in the driver’s seat.

Key Features

We’ve designed features that get consumers talking.

Limitless research applications

Limitless research applications

  • Rich, real-time, qualitative and quantitative insights on an ongoing basis.

  • Merge quantitative feedback from Toluna Start with qualitative feedback from your community to gain holistic insights into your audience.

  • Deep audience engagement with digital journals, photo and video sharing, media integration, focus forums, and more.

Access quantitative and qualitative data within your community

Access quantitative and qualitative data within your community

  • Create highly-engaging discussion topics and add multimedia.

  • Community members can participate in surveys for quantitative insight.

Richer, more actionable insights

Richer, more actionable insights

  • Append survey data to members for better insights and context into their decisions and feedback.

  • Access multiple features to improve your analytics including heatmaps and scripting enhancements.

  • Advanced analytics and visualization available in the same user interface.

Market understanding

Know what your target audience thinks about your brand, your competitors and more. Engage in live discussions with your customers to know what they really think.

Market understanding

New product development

Bring products to market with confidence. Uncover unmet needs and optimize your product with direct feedback from your target audience.

Since it takes only minutes to create a community, you can easily refine your product ideas or launch plans. The qualitative insights you can gather will inform your decision making throughout the new product development process, through to a successful launch.

New product development

Brand and communications

Ensure your brand delivers value. Develop your brand positioning and test messaging with real-time feedback through live discussions. Test concepts with your audience and adjust your strategy based on immediate feedback from your customers.

Brand and communications

Advertising and creative testing

Knowing your audience is key to any successful campaign launch. With Toluna's enterprise communities and live discussions, you can get to the “why” of messaging impact and effectiveness.

Start a conversation around ads or dive into marketing messages and copy to see what is really resonating. Find out how successful your campaigns will be before launch with your target audience.

Advertising and creative testing

Ready for more?

View our full suite of solutions

Ready for more?

Ready for more?

View our full suite of solutions

Ready for more?