What is PowerSuite?

Expedite your research with Toluna's PowerSuite, a suite of fully-automated templated research tools designed to guide you from ideation to understanding in just hours.


By automating industry proven methodologies, Toluna's PowerSuite puts you in the driver’s seat, enabling you to conduct your own package, concept, positioning or attitudinal study from anywhere developed by our sister company, Harris Interactive -- without ever having to pick up with phone.


What is PowerConcept?

PowerConcept is a collection of fully-automated insight solutions designed to guide you from ideation to understanding in just hours. 

We’ve automated award-winning methodologies developed by our sister company, Harris Interactive, putting you in the driver's seat with PowerConcept.


You can tap into our global panel of millions to conduct your own concept test quickly, and have confidence in the outcome with our industry proven methodologies.


Read about PowerConcept

Campaign Creative

Time is valuable when you are at the campaign development phase.

Find out if the campaign your brand is about to launch (and the messaging) will resonate with your target audience.  Even if you have multiple audiences across the globe, Toluna allows you access to your specific target audience to ensure that the campaign you are about to launch is successful.

Our agile suite of solutions expedites decision-making and time-to-market, saving you time and reducing risk.


New Product Development (NPD)

Whether you have 100 wildly different concepts or four similar variations, PowerConcept will enable you to surface the winning concept with confidence.

Conduct on-demand monadic concept testing at any stage. Because it is fully automated, and we have millions of people waiting, you can confidently go through the NPD process faster than traditional methods, allowing for quick iterations and continuous improvement. Agility can help you do more to support NPD success.


Media Testing

With so much noise in-market, your media campaign needs to be thoughtful and make an impact.

It can make or break a product launch. Test messaging, images, video and concepts with PowerConcept. 


With our global reach, turn key process and Harris Interactive UK methodology you can launch with confidence.

Fully Integrated Approach

With PowerConcept, you can quickly gain insights into the right concept that get you successfully to the next stage of the NPD gating process.  All you need to do 





Select your concept category

Target your precise audience

Add up to 8 concepts to test

Customize your survey with our intuitive wizard guiding the way

PowerConcept takes it from there, delivering you powerful insights in real-time, and at a better value than traditional concept testing methods!


Data visualized through an automated, interactive infoboard

“Working with Toluna allowed us to quickly collect valuable consumer insight to direct our new product development and better ensure their commercial success.

The real-time reporting and infoboard was a real standout to share with the team.”

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