What is PowerSuite?
Expedite your research with Toluna's PowerSuite, a suite of fully-automated templated research tools designed to guide you from ideation to understanding in just hours.
By automating industry proven methodologies, Toluna's PowerSuite puts you in the driver’s seat, enabling you to conduct your own package, concept, positioning or attitudinal study from anywhere developed by our sister company, Harris Interactive -- without ever having to pick up with phone.
What is PowerShelf?
PowerShelf is one solution within PowerSuite: a collection of fully-automated insight solutions designed to guide you from ideation to understanding in just hours.
We’ve automated award-winning methodologies developed by our sister company, Harris Interactive UK, putting you in the driver's seat with PowerShelf.
You can tap into millions of members from our global panel to conduct your own shelf test quickly and efficiently to replicate shelf display within a retail environment to assess its impact on products and portfolio.
New Product Development (NPD)
Toluna PowerShelf makes it easy to simulate the retail environment and understand the impact shelf placement will have on your new product without any implication to ROI
Using industry proven methodologies from Harris Interactive UK, test the impact of shelf layout changes quickly, in real-time, and shorten time-to-market.
With timed exposure tests and respondent recall, you can understand the impact shelf placement has on a product’s standout.” 95% of new products fail (66% within the first two years)* so shelf success is essential.
* Source - Forbes
Fully Integrated Approach
With PowerShelf, you can quickly gain insights into the right concept that get you successfully to the next stage of the NPD gating process. All you need to do
Select your packaging category
Target your precise audience
Add up to 8 packaging concepts and their shelf display to test and set timed exposures
Customize your survey with our intuitive wizard guiding the way
PowerShelf takes it from there, delivering you powerful insights in real-time, and at a better value than traditional retail shelf testing methods!
C- level reporting not only saves time, but it increases your ability to share insights internally. PowerShelf has beautifully designed data visualization through an automated, interactive infoboard, with heatmap available. And it’s web-based analytics which means you get the reports immediately.
“Power Products are quick and effective tools that help us to be continually strategic, and I’m very thankful to the team at Toluna for their constant support.”