Your customers have discriminating taste. Know what will entice them to try something new and what keeps them buying. Or dive into their customer journey to find new ways to reach them.
The beauty category changes constantly, and understanding market opportunity is critical. What does your target market look like, and are they buying from competitors? Know what the next trends will be, now.
Understand the performance of your brand to address changes in perception or awareness. Adapt your strategy to ensure your brand is always on the right track.
Optimize your creative and messaging. Test ads in real-time to ensure they resonate with your target audience.
Test concepts and packaging before launching your next product. Access real-time feedback from your target audience to adjust and refine your product before bringing it to market.
Branded communities are ideal for beauty enthusiasts. They want to provide feedback and naturally want to engage with you and other product users. Provide them with a branded community and benefit by hearing direct feedback from them.
Toluna delivers real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients explore tomorrow, now.