Global Consumer New Technology Adoption

eBook

Consumers around the world use new technology in different yet consistent ways

Together, ITWP companies Toluna and Harris Interactive gathered insights into consumers’ use of technology around the world. Findings highlight the importance of consumer insights for brands and businesses when thinking about new product launches and marketing applications for emerging technologies. The study was fielded in each country within 24-hours in February 2020 and the data has been weighted by gender, age, and region within each market.

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of what we found

Consumers are not only ready, they are excited about using new technology

The majority of global consumers are excited about and comfortable using new technology.

Staying connected at all times

When asked about how important it is to stay connected at all times, many consumers in the markets we surveyed find it to be extremely important to stay connected at all times.

Why use technology?

When asked if the majority of technology owned serve entertainment or practical purposes nearly ⅓ of those surveyed in each country say that half of their technology serves practical purposes and half serves functional purposes.

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of what we found

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