Coronavirus Updates and Research


Consumer Reactions to the Coronavirus Globally

A Global Barometer that Provides Insight into how the Coronavirus has Impacted Consumers Around the World as we Begin to Understand the Next Normal.

Together, ITWP companies Toluna, Harris Interactive and KuRunData developed an ongoing study to understand the impact that the Coronavirus has on daily life.  The study will be conducted every 2 weeks.

Markets Studied:

Australia, Brazil, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Singapore, Spain, Thailand, UAE, United Kingdom, United States

Release Date: May 19 | Wave 4

Release Date: May 4 | Wave 3

Release Date: April 17 | Wave 2


Release Date: April 6 | Wave 1

Impact of COVID-19 on Consumer Industries


In addition to the core insights in the Global Barometer, we have created industry specific reports. These reports uncover how the coronavirus is changing consumer behavior as it relates to each industry.


Learn about the changes in behavior and use of beauty products .


Understand the changes in purchase behavior and brand perceptions in the wake of COVID-19.

Consumer Health

Understand the behavioral changes relating to health and wellness 

Financial Services

Learn about the behavioral changes and perceptions of financial institutions.

Media, Entertainment, Leisure, and Gaming

Gain insight into the changes in media consumption, streaming behavior, and gaming. 



Understand the impact of COVID-19 on consumers by registering for an On-demand webinar.

The Impact of COVID-19 on Consumer Health

Tuesday, June 2nd | 11:00 AM EDT / 4:00 PM GMT

The Impact of COVID-19 on Consumer Finance

On-Demand Webinar

The Impact of the Coronavirus on the Media and Entertainment Industry

On-Demand Webinar

The Impact of the Coronavirus and the CPG/FMCG Industry

On-Demand Webinar

Additional Research and insights about the Coronavirus


We’ve conducted our own global research and research on behalf of clients to better understand consumer sentiment and behavioral changes surrounding the Coronavirus.


UK Consumer Survey

Field date March 9, 2020

US Physicians, Nurses, Pharmacists and Consumers Survey

Field dates Feb 28 – March 5, 2020

Indonesia, Japan, Hong Kong, Malaysia, Singapore, South Korea, Philippines, Thailand, and Vietnam Survey

February 14 – 17, 2020

Australia, India, Malaysia, Singapore, UK, US Consumer Digital Tracking Study

Data collected December, 2019 – February, 2020

Toluna UK Client Cicero Studies Financial Resilience Among UK Households

Fieldwork March 25, 2020

Trinity and Toluna Find Healthcare MR Continues During Coronavirus Crisis

Fieldwork April 1, 2020


Thought Leadership

Our experts offer their perspective about consumer insights in the wake of the Coronavirus.

Panel Engagement during COVID-19

April 29, 2020 by Phil Ahad, Chief Digital Officer

How to Keep Working and Move Research Online

April 7, 2020 Interview with Mathilde Lelièvre, EVP Global Operations

Read about five points for researchers to consider in “Business as Usual” 

March 31, 2020 by Susan Vidler, Managing Director, Harris Interactive UK

Read about “How to Connect with Consumers in Times of Uncertainty.” 

March 23, 2020 by Michele Morelli, SVP of Global Marketing Strategy

Read about the "Importance of Staying in Touch with Consumers in Times of Uncertainty More So than Ever.”

March 18, 2020 by Cara Edwards, Senior Director, Digital Solutions.

Employee Research: Reactions to the Coronavirus

Our international employee study reveals essential insights to help organisations manage people, culture, engagement as the pandemic unfolds.

April 23
Employee Research: COVID-19 – Embracing the new normal and worklife after lockdown

Markets studied
Australia, France, Germany, Italy, Spain, UK and US.

April 1

Employee Research: COVID-19 - working in a new way

Markets studied

Australia, France, Germany, Italy, Spain, UK and US.


Updates about business continuity

Click here to read a statement from Frederic-Charles Petit about business continuity in response to the Coronavirus.

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