Insights and Trends

The ninth edition of the FIFA Women’s World Cup took place in August and had millions of people from across the globe turning their eyes towards Australia. As with any event on such a global scale, many leading brands invested heavily in advertising to get in front of this large, diverse audience. However, in order to truly understand the return on such a significant investment, it’s critical that brands measure the impact through consumer research.

Originally published by Printing News.  Pandemic Fuels American’s Climate Change Fears   What: A study by Toluna, a tech company operating in the market research space, on American’s attitudes about the environment and sustainability. The study surveyed 1,000 people in the US. Key Findings Climate change (56%) and plastic waste (50%) weigh heavily on Americans […]

Originally Published by Gambling Insider In its ‘State of the Gambling Market 2021: UK & US’ report, Toluna and Harris Interactive has outlined current gambling interests and attitudes amid unprecedented times for the gambling industry in both regions.   Using Toluna Start, Toluna and Harris Interactive conducted 4,248 interviews (2,129 in the UK, 2,119 in the […]

As research tech continues to play a critical role in research innovation, it’s more important than ever to build an effective team. Originally Published by Quirks Today’s consumer sentiment evolves faster than ever before. The 2021 consumer’s needs and desires change at a pace yesterday’s businesses couldn’t fathom and businesses that don’t inform their strategies with […]

Despite feeling disconnected, Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time. Originally Published by GreenBook The past year disrupted companies across the globe. Thriving, bustling workplaces became home offices overnight. With a year of ongoing and unpredictable events, American sentiment […]

Keeping the pace of change in 2021 and beyond   Initially brought on by the pandemic, change continues to be a constant as we head further into 2021 and showing no signs of stopping soon. From day to day and week to week, consumers worldwide are re-evaluating and re-setting their wants, needs, and expectations across […]

Toluna has been running a Global Consumer Barometer across 14-19 markets since March 2021 to better understand consumers and their current sentiments and behaviors. During the pandemic, it was clear that consumers thought brands needed to do more. Brands need to regain consumer trust in 2021. Just what does that mean for businesses? In the […]

The mobile gaming sector is growing at an exponential rate with more game publishers releasing mobile-compatible versions of popular PC titles. Accelerated development of new mobile and smartphone technologies, declining data plan costs, rapidly changing consumer preferences, increasing competition, and untapped demographics all fuel the demand for online mobile gaming, driving gaming companies to invest […]

Ahead of the National Retail Federation (NRF) 2021 Big Show — an industry-leading event gathering experts to discuss tech, trends, and the future of retail — we surveyed 1,000 U.S. consumers on the Toluna Start platform for a clearer picture of their shopping preferences and evolution over the course of 2020. What purchases are they […]

This has been a year of the unexpected, with ever-changing consumer behavior further complicating things. It’s more important than ever to keep your finger on the pulse of what your target audience wants and expects for the 2020 holiday shopping season and beyond. Here’s an example: We know that social distancing and travel concerns will […]