About ITWP


ITWP Acquisitions Ltd. is a private investment firm that the sole shareholder in Toluna, Harris Interactive Europe, and now KuRunData

Through multiple acquisitions (Greenfield Online in July 2009 from Microsoft, Harris Interactive in 2014 from Nielsen, and most recently with KuRunData in January 2018), ITWP has become one of the leading digital market research companies worldwide, with a strong focus on digital and automation. Thanks to its community of global members, it gives real time access to consumers across the globe. Its powerful insights platform, the companies enable customers to launch custom market surveys in multiple markets with a few clicks and get the result in less than 8 hours. It also provides survey sample and custom panel building expertise to leading market research firms and advertising agencies worldwide, in addition to deep domain expertise.

ITWP was founded in 2000 by Frédéric-Charles Petit, its current CEO. Verlinvest invested in ITWP in July 2009. ITWP is incorporated in England and was listed on the AIM market until its take private by historical major shareholders (Verlinvest, Eurovestech, Invesco, Management).

Toluna is a global consumer intelligence company that delivers on the principles of Insights on Demand, a new category in market research. We respond to the challenges and needs of the companies operating in today’s on-demand economy by offering a first-of-its-kind automated, end-to-end platform that delivers rich, reliable consumer intelligence in real time. Built and driven by experts in consumer intelligence, we not only integrate industry-leading technologies into our platform but also maintain our own  online community of influencers—the world’s largest—who are highly engaged and ready to respond at a moment’s notice.

To learn more about Toluna, visit www.toluna-group.com

Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design.

We go above and beyond to make complex decisions easy and provide simple, actionable insights.  And now, our industry-leading technology delivers those insights faster than anyone else.  And with in-house expertise covering all areas of research, design, implementation, analysis, and reporting – with particular strengths in loyalty, brand and new product development – we’re with our clients every step of the way.

At Harris Interactive our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.

To learn more about Harris Interactive, visit

KuRunData is dedicated to providing high quality and efficiency online research services and is the leading panel community in mainland China and devoted to unifying marketing research with technology, to provide first-class online research services.  KuRunData was acquired by ITWP January, 2018.

To learn more about KuRunData, visit

ITWP, parent holding-company of Toluna, and Harris Interactive Europe, together with other founding members, has launched the Insights on Demand Consortium. The Consortium is a multi-lateral group comprised of individuals and companies from all industries, such as CPG, high-tech, and market research, that are committed to promote the adoption of insights on demand, an entirely new way for businesses to understand and act on consumer intent and behaviour.

The Insights on Demand (IoD) Industry consortium is comprised of a diverse group of members from numerous industries and geographies, with the common mission to further evolve, refine, and promote new ways of insight creation and delivery. The community will be collaborating by openly sharing opinions, experiences, and even challenges with fellow members to advance the cause. The ultimate vision for Insights on Demand is democratized market research, where insights into consumer intent and behavior are accessible and achievable for all business professionals in companies of all sizes.

Click here to learn more about the Consortium.

Consortium Member

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