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2010 is off to a solid start.
I have attended a number of industry events over the past few months, and from what we’ve all been seeing, companies are more focused than ever to gather the insights they need to make smart marketing decisions. As a result, research spend is holding steady.
That said the old rules of business no longer apply. Companies are cost conscious, and need to feel as though they are getting true value from their suppliers. They also know that they need to evolve the way they do business, and obtain market feedback.
A few weeks ago, I looked at my email Inbox and I received no less than 15 email campaigns inviting me to attend seminars on social media providing me with reasons I needed to think about incorporating social media into how I do business. Of course, in the research industry, social media has been a hot topic for a long time now, it’s becoming fever pitch and no longer something that can be ignored. Below you’ll learn how we at Toluna have incorporated Social Media into the way we obtain consumer feedback.
Finally, this summer, we will be celebrating our 10 year anniversary here at Toluna. In the past ten years, we’ve grown to become one of the top companies that provide online survey solutions globally. Even with this success, our aspirations are greater than this. With our focus on innovation, we are already thinking about the future of our industry.
In celebration of our success we look forward to having an opportunity to give back, and will be making donations to the Red Cross, Unicef and the Institute of Cancer Research.
The company descriptions can be found below;
Unicef is the leading advocate for children's rights and active in 190 countries globally. Every year 10 million children die of totally preventable deaths. Unicef measures that 6 million can be saved by taking basic cost effective measures. The organization advocates that children should not die of preventable deaths, believe that children deserve a voice and that poverty reduction starts with children and education. Programs span child survival and development initiatives, basic education programs, HIV and AIDS prevention and support for afflicted, child protection initiatives, etc.
The ICR Global Foundation is working to address the alarming statistics associated with cancer. Our donors recognize the essential role of fundamental and applied scientific research in improving cancer detection techniques and treatment options. The Foundation exclusively funds institutions – such as the UK's Institute of Cancer Research - that combine research excellence with organizational efficiency to maximize each donation's global impact. The ICR Global Foundation exists to fund truly cutting edge cancer research as effectively as possible. To that end, we exclusively fund organizations that exhibit excellence, education and efficiency in cancer research.Currently celebrating its 100th anniversary, the Institute of Cancer Research (ICR) is one of the top four cancer research institutions in the world. From now through July 2011, the Foundation's support of the ICR will be matched 33% by the UK government, magnifying each gift's lifesaving impact.
As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering. Today, in addition to domestic disaster relief, the Red Cross offers compassionate services in five other areas: community services that help the needy; support and comfort for military members and their families; the collection, processing and distribution of lifesaving blood and blood products; educational programs that promote health and safety; and international relief and development programs.
Thanks to our clients for making this possible and look forward to more excitement surrounding the 10 year anniversary of Toluna/Greenfield Online in Q3.
Best,
Frédéric
Frédéric-Charles Petit
CEO and Founder
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At Toluna, we take queues from Social Media technologies to provide respondents with a ‘community’ experience. By doing this we not only ensure that we stay relevant but that we provide a real value to members for their participation.
Our ‘community’ platform, Toluna.com enables members to create their own personal avatars and profiles, comment on member posts, follow other users, and create polls.
Poll data is provided to participants as a means of closing the loop with them and providing ROI.
We launched our first online community in 2002 and have continued to develop features based on new communications technologies. We believe it’s important to remain current, as we’re competing for our respondents valuable time.
We ran a series of webinars in Q2 providing customers with insight into what a true 'community' experience can provide and how the community model can be applied to 'branded custom communities." Click here to view our 'community' webinar.
Visit www.toluna.com (our panelist website) today to see how engaging a respondent experience can be!
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We’ve significantly updated our presence on social media applications, and you can now Follow us/Friend us or look us up on the following;
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The company hired more than 125 new employees globally in Q2. The following are new hires of note.
Chief Financial Officer, Mikael Tiano. Mikael joined Toluna in May, 2010. Mikael serves as the company's Chief Financial Officer and comes to Toluna with over 25 years of international and finance experience. Mikael has held senior financial roles within the telecom branch of Vivendi, specifically as Chief Financial Officer of SFR and Morocco Telecom, and at the Seb Group. Mikael started his career in the banking industry at BNP Paribas then worked for the finance division of Danone Group before joining Ernst Young Advisory Servises in charge of the finance sector in Paris. His academic background includes a MBA from the Institut d'Etudes Politiques de Paris and a Master in economics from the University of Paris. Mikael is based in Toluna's headquarters in Paris, France.
General Manager, Raluca Barbu. Raluca joined Toluna In April, 2010. Raluca has a graduate degree in economics (specializing in General Management), and an MBA in economics (Strategic business management) and a Law degree (Business Law). Prior to joining Toluna, Raluca was at Alcatel building a global center of excellence in Romania for finance. She is tri-lingual and speaks English and French fluently. Raluca is a finance and business process expert. She has also had Six Sigma Training on business management strategy. Raluca is based in Toluna's Timisoara Romania office.
Erich Giebel, Director, Technology Sales. Erich joined Toluna North America in June, 2010. Erich will be responsible for the sales of Toluna's technology products including PanelPortal(TM) the company's Market Research Online Community tool. Erich has extensive experience in direct sales and sales management with companies marketing their services to the healthcare and CPG industries. Promotional content, software, eDetailing, marketing and research technologies and services are all core competencies. Most recently Erich was the Director of CPG and HealthCare for WebCollage Inc. Prior to his position at WebCollage he was a Vice President Client Development at MarketTools. Erich is based in New Jersey.
Steven Werner, Director, Client Development . Steven joined Toluna North America in June, 2010. Steven was hired to oversee strategic client business development in the Mid-West region of the US. Prior to joining Toluna, Steven was a Vice President of Business Development for e-Tabs, and held positions at GMI, Inc, Information Resources (IRI), and SPSS, Inc.
Steven has a hands-on approach to customer management with a solid track record of successfully helping clients use global online research methodologies. Steven is based Chicago, Illinois.
Let's all welcome these new employees and all other new hires to the team!
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As an online survey solutions provider, our business is typically about the extraction of insights. We pose questions to respondents, and provide data back to our clients. These insights are critical to understanding consumer opinion, purchase intent, product usage and all types of insights.
We’ve found that our online community enables us to ‘listen’ to consumer feedback. Consumers post questions, and interact with one another about products and services. This interaction can help marketers uncover insights that would not be shared in a standard market research survey.
We’ve developed PanelPortal™ , which takes queues from our ‘community’ and is designed to enable marketers to listen to their customers as they interface with one and other, create surveys, and post qualitative discussions. Clients use PanelPortal to gather insights from customers, access a pre-targeted population, and own their own panel asset.
PanelPortal is used globally by more than 120 clients, and we announced the launch of PanelPortal in North America in Q1, as well as a reseller program which enables market research companies to brand the offering as their own, and sell this unique solution to their customers.
View a PanelPortal demonstration by clicking here.
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We’ve recently launched a weekly data-driven newsletter called TolunaTopics. TolunaTopics provides a snapshot of interesting factoids gathered from the Toluna ‘community.' Previous topics have ranged from “the types of fast food consumers most prefer,” to “reactions to the BP oil-spill.” Recipients of the newsletter include current Toluna customers interested in receiving consumer data, journalists looking for new article ideas, and of course folks that are generally interested in consumer feedback.
Toluna's QuickSurveys(TM) tool is a DIY web-based survey tool which enables clients to pose questions to the Toluna community in real-time on member-portal, www.toluna.com. TolunaTopics are generated from QuickSurveys.
Data for TolunaTopics is gathered from 2,000 respondents and weighted by age, gender, region, education level and annual income.
To view prior TolunaTopics click here.
Read TolunaTopic’s most recent study, “Consumer Reactions to the British Petroleum (BP) Oil Spil.” (chart below).
If you have a topic suggestion for our next TolunaTopic, please submit it by clicking here. If you would like to create a QuickSurvey click here (www.tolunapro.com).
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In March, we announced that we would continue our commitment to data quality by partnering with Imperium to implement Verity™ to validate survey respondents. We recently announced that not only would we validate panelists, but Real-Time Sampling(R) respondents.
To date Toluna has taken numerous measures to ensure the survey respondents provided to customers are free of duplication via Duplicate Respondent Detection™ technology, powered by RelevantID, and that the respondents themselves are engaged. The additional measure that Verity provides ensures that respondent self-reported data is validated against third party data sources.
Toluna has developed a unique approach to data quality and defines quality as follows;
- Prep-survey – goal = validation and uniqueness
- During survey – goal = engagement
- Post-survey – goal = clean data delivery
June 10, 2010 we announced that in addition to the measures outlined above, we would participate in the ICE(TM) user group, across-company category exclusion tool offered by Imperium. ICE (or the Imperium Category Exclusion(TM)) product users include Toluna, eRewards, SurveySampling, Authentic Response, uSamp, and others. ICE helps the industry look at respondent behaviors in full, accross participating providers, to make more well-educated category exclusions.
We conducted a webinar presentation with clients in early May, and you can view the webinar by clicking here.
If you have further questions about Toluna’s commitment to data quality, please speak to your sales representative, or email us at toluna@toluna.com to schedule a one-on-one discussion with our quality expert.
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